Archive for April, 2011|Monthly archive page

Sustainability to be Focus of Fortune 50 Social Media Campaigns in 2011

Over 80% of executives at Fortune 50 companies plan to promote and increase their sustainablity-focused initiatives via Facebook in 2011. This according to a new report titled, “Sustainability 2.0 – Current Trends At The Confluence Of Social Media And CSR, from SLM and Zumer Interactive.” 

This info was revealed last week on brand-e.biz, suggesting the green movement hasn’t lost as much steam as some had thought.

The research also found that Twitter is a magnifying glass for promoting corporate sustainability initiatives, and that corporate investment in the platform will double by 2015. In addition, while sustainability-themed blogging is still a minimal part of the overall blogosphere, the report suggest there is untapped opportunity for companies to engage with bloggers to devise mutual solutions around sustainability issues.

If these firms, informed by their gigantic market research departments, are jumping back on the sustainability bandwagon it may be time for small and medium-sized enterprises to rethink their efforts. As the recession took hold, most were worried about merely trying to stay afloat and green initiatives may have fallen by the wayside. Now that there are hints of an economic recovery, these plans can hopefully get back on track.

Feller Memorial Patch Continues to Earn Rave Reviews

Check out the newest article praising our Bob Feller Memorial patch design! We are so honored to have had the opportunity to work on this project. R.I.P. Rapid Robert. An excerpt of the part of the article pertinent to the patch is below:

The Bob Feller commemorative patch is on the right sleeve, and honestly looks like it was part of the uniform’s design from the start. A stellar tribute and blends beautifully with the new top.”

Read the full article about the Cleveland Indians new road uniforms here.

Social Media and ROI

John Jantsch, founder of Duct Tape Marketing, posted a video produced by the Business Marketing Association updating the classic McGraw-Hill “Man in the Chair” ad. The presentation is thought provoking, and goes to show you that technology, mediums, and tools change, but fundamentals of marketing and selling stay the same. Take a few minutes to view the video below:

Jantsch was inspired to respond to this video after reading a tweet by a fellow marketer suggesting time invested in social media doesn’t pay dividends. “Where’s the ROI?” in other words.

While it is true that without a clear strategy for your social media presence a lot of time could be wasted, the commenter misses the mark. As Jantsch points out, social media in and of itself is not a marketing tactic, it is a platform for communication. And in today’s market, you want to build as strong a relationship as possible with your clients through constant communication.

iLoop’s SlingShot Mobile App Takes on Groupon

A new Mobile app called SlingShot created by iLoop seems like an intriguing new marketing option for small business owners. This app will utilize an augmented reality viewer on smartphones which would scan streets using gps location and photo technology. Once getting an image down a street in your phone’s camera view all the shops on that street that offer deals via SlingShot will pop up allowing the user to interact with those they are most interested in.

The key to this breakthrough is found in this paragraph:

“iLoop’s new offering was created because services like Groupon and LivingSocial help businesses attract new customers, but don’t create brand loyalty or help in retaining customers,” an iLoop spokeswoman says. Additionally, the thinking is because shoppers choose the merchants they want offers from—as opposed to being presented with one randomly every day—they’ll be more likely to respond. “Shoppers get the deals they want to see—not what happens to be the deal of the day,” the company says.

Read the full article on iLoop’s new concept here.

If Groupon can seize this concept before SlingShot becomes as popular they may be able to head this off. Otherwise, watch out for some healthy competition in the deal-seeker web niche.