Social Media and ROI

John Jantsch, founder of Duct Tape Marketing, posted a video produced by the Business Marketing Association updating the classic McGraw-Hill “Man in the Chair” ad. The presentation is thought provoking, and goes to show you that technology, mediums, and tools change, but fundamentals of marketing and selling stay the same. Take a few minutes to view the video below:

Jantsch was inspired to respond to this video after reading a tweet by a fellow marketer suggesting time invested in social media doesn’t pay dividends. “Where’s the ROI?” in other words.

While it is true that without a clear strategy for your social media presence a lot of time could be wasted, the commenter misses the mark. As Jantsch points out, social media in and of itself is not a marketing tactic, it is a platform for communication. And in today’s market, you want to build as strong a relationship as possible with your clients through constant communication.


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