Archive for May, 2011|Monthly archive page

The Future of Social Media: Live Events

Rhode Island Institute of Technology is holding their annual campus “Imagine RIT Innovation and Creativity Festival” this year with a new twist. They are attempting an experiment with Social Media technology that will focus the power of live virtual updates and citizen journalism with face-to-face interaction. They expect approx. 20,000 attendees at the event showcasing presentations, demonstrations, exhibitions and research projects by RIT students. Large screens will be unfurled with scrolling tweets, status updates, and microblogs allowing passers-by to keep abreast of the hottest attractions of the event.

I thought this could be an interesting new trend to capitalize on at future events for businesses of all sizes. We’ve all been to sporting events or seen television broadcasts that encouraged viewers to participate by sending in text messages that would scroll across the screen or jumbotron. RIT is taking this concept to the next level, integrating all aspects of social media into the conversation, while at the same time allowing participants to come in contact with those normally-anonymous online personalities. An interesting development, for sure.

Read the full article here.