Archive for the ‘Mobile Marketing’ Category

iLoop’s SlingShot Mobile App Takes on Groupon

A new Mobile app called SlingShot created by iLoop seems like an intriguing new marketing option for small business owners. This app will utilize an augmented reality viewer on smartphones which would scan streets using gps location and photo technology. Once getting an image down a street in your phone’s camera view all the shops on that street that offer deals via SlingShot will pop up allowing the user to interact with those they are most interested in.

The key to this breakthrough is found in this paragraph:

“iLoop’s new offering was created because services like Groupon and LivingSocial help businesses attract new customers, but don’t create brand loyalty or help in retaining customers,” an iLoop spokeswoman says. Additionally, the thinking is because shoppers choose the merchants they want offers from—as opposed to being presented with one randomly every day—they’ll be more likely to respond. “Shoppers get the deals they want to see—not what happens to be the deal of the day,” the company says.

Read the full article on iLoop’s new concept here.

If Groupon can seize this concept before SlingShot becomes as popular they may be able to head this off. Otherwise, watch out for some healthy competition in the deal-seeker web niche.

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