Archive for the ‘Social Media’ Category

The Future of Social Media: Live Events

Rhode Island Institute of Technology is holding their annual campus “Imagine RIT Innovation and Creativity Festival” this year with a new twist. They are attempting an experiment with Social Media technology that will focus the power of live virtual updates and citizen journalism with face-to-face interaction. They expect approx. 20,000 attendees at the event showcasing presentations, demonstrations, exhibitions and research projects by RIT students. Large screens will be unfurled with scrolling tweets, status updates, and microblogs allowing passers-by to keep abreast of the hottest attractions of the event.

I thought this could be an interesting new trend to capitalize on at future events for businesses of all sizes. We’ve all been to sporting events or seen television broadcasts that encouraged viewers to participate by sending in text messages that would scroll across the screen or jumbotron. RIT is taking this concept to the next level, integrating all aspects of social media into the conversation, while at the same time allowing participants to come in contact with those normally-anonymous online personalities. An interesting development, for sure.

Read the full article here.

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Sustainability to be Focus of Fortune 50 Social Media Campaigns in 2011

Over 80% of executives at Fortune 50 companies plan to promote and increase their sustainablity-focused initiatives via Facebook in 2011. This according to a new report titled, “Sustainability 2.0 – Current Trends At The Confluence Of Social Media And CSR, from SLM and Zumer Interactive.” 

This info was revealed last week on brand-e.biz, suggesting the green movement hasn’t lost as much steam as some had thought.

The research also found that Twitter is a magnifying glass for promoting corporate sustainability initiatives, and that corporate investment in the platform will double by 2015. In addition, while sustainability-themed blogging is still a minimal part of the overall blogosphere, the report suggest there is untapped opportunity for companies to engage with bloggers to devise mutual solutions around sustainability issues.

If these firms, informed by their gigantic market research departments, are jumping back on the sustainability bandwagon it may be time for small and medium-sized enterprises to rethink their efforts. As the recession took hold, most were worried about merely trying to stay afloat and green initiatives may have fallen by the wayside. Now that there are hints of an economic recovery, these plans can hopefully get back on track.

Social Media and ROI

John Jantsch, founder of Duct Tape Marketing, posted a video produced by the Business Marketing Association updating the classic McGraw-Hill “Man in the Chair” ad. The presentation is thought provoking, and goes to show you that technology, mediums, and tools change, but fundamentals of marketing and selling stay the same. Take a few minutes to view the video below:

Jantsch was inspired to respond to this video after reading a tweet by a fellow marketer suggesting time invested in social media doesn’t pay dividends. “Where’s the ROI?” in other words.

While it is true that without a clear strategy for your social media presence a lot of time could be wasted, the commenter misses the mark. As Jantsch points out, social media in and of itself is not a marketing tactic, it is a platform for communication. And in today’s market, you want to build as strong a relationship as possible with your clients through constant communication.